“There is a standard of living here in Tyler and other smaller towns that you cannot provide your family in a much larger city,” says Ebright. Something like this allows you to live where you want to live and working where you want.”

As competition for online purchases has increased, vendors have been increasingly focused on the customer buying experience. Industry experts say as many as 40% of customers abandon the transaction before completing the sale.

MacArthur "Genius" grants announced

Every year the The John D. and Catherine T. MacArthur Foundation gives grants to people working to improve the world in their little corner of expertise. Recipients cannot apply for the grant, they are simply selected. They have come to be known as the "Genius Grant."

And can't see coming

“In an alert to businesses last month, the FBI said the frauds “may be harder to detect,” because the wire-transfer requests involved are legitimate."